One look at the Ring road South in Groningen and one realises how important proper accessibility and mobility are. Also for Campus Groningen it is a challenge to encourage smart, sustainable and healthy mobility, because more and more visitors find their way to the Campus. That is why Campus Groningen, Groningen Bereikbaar, Hive.Mobility, University of Groningen, Hanze University of Applied Sciences, UMCG, municipality of Groningen, province of Groningen and Bedrijvenvereniging WEST have jointly drawn up the action agenda Smart Mobility Campus 2022-2030. On Friday 28 January the starting point of the action agenda has been marked by representatives of the project partners in Werkcafé Space on Campus Groningen. Operation Julianaplein is one of the examples of the close cooperation between the partners.
This agenda is the guideline for optimizing mobility on Campus Groningen in the coming years. Edward van der Meer, director Campus Groningen: “We want a hospitable, accessible and liveable Campus now and in the future. On the eve of Operation Julianaplein, it becomes clear once again how important this is. Only by devising smart solutions together, we can keep the Campus and the city accessible and thus the regional economy running optimally.”
Sustainable mobility transition
The joint approach of Operation Julianaplein is the first concrete step from the action agenda towards a sustainable mobility transition. In this transition, smart, sustainable and healthier forms of mobility on and to the Campus will become increasingly important. With this approach, the campus partners want to create a pleasant and safe environment for students, visitors and employees. The problem of mobility is now very current, but with the action agenda the partners are working on the future of mobility. With Hive.Mobility, pilot and innovation projects will be carried out on the Campus, whereby the Campus is a real ‘mobility-living lab’. For example, a lot of attention will be paid to cyclists and pedestrians on the Campus. Shared mobility will also increasingly be used for business trips.
Petra Smeets, member of the Executive Board of Hanze University of Applied Sciences: “We want to keep the Campus accessible under all circumstances. Operation Julianaplein therefore underlines the importance of the action agenda. At the same time, we believe it is important to stimulate sustainable and healthy mobility among our employees and students and we are looking for innovative solutions for mobility of the future together with our partners in Hive.Mobility.”
After the action agenda has been signed by the project partners, a roadshow will start to raise awareness of Operation Julianaplein and the far-reaching consequences of these road works for road users. During this project, part of the multi-year project Aanpak Ring Zuid, the Julianaplein will be completely renovated between 11 February and 9 May 2022. During the roadshow, a team from Groningen Bereikbaar will visit companies and parking areas on Campus Groningen and elsewhere in the city to find employees and visitors to be informed about the work. Philip Broeksma, alderman for the Municipality of Groningen: “It is important that everyone who travels to Groningen, regularly or once, becomes aware of the impact of Operation Julianaplein. Certainly also the companies and their employees. During those 13 weeks, 80,000 fewer cars will have to take to the road per day to keep Groningen accessible. Operation Julianaplein immediately demonstrates the importance of this Mobility action agenda: only by working together can we keep Groningen and the Campus hospitable and accessible.”