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Customized mobility with Mobility as a Service pilots

Mobility as a Service (MaaS) responds to the changing mobility needs and offers travelers the opportunity to plan, book and pay for a tailor-made trip via a single app. Seven MaaS pilots are running in the Netherlands at the initiative of the Ministry of Infrastructure and Water Management. Each of the seven pilots has a different focus on a policy goal, region or target group. Two pilots are being carried out by Arriva.

Fietsenstalling en bushalte bij hub.

Where travelers used to get into the car or bus at the same time five times a week, travel times and means of transport now vary much more. Every traveler has different preferences and mobility needs that can vary from day to day depending on travel purpose, time of day, weather, activities before, during and after the trip.

Personal travel advice

MaaS offers a solution for this by mapping all door-to-door travel options and offering the option to book them and pay for them directly. In 2021, Arriva launched the app glimble by Arriva as part of the MaaS pilots. With this, the operator wants to use MaaS to provide travelers with a complete and suitable mobility offer. This can be public transport, but also private transport or shared mobility, or a combination of different means of transport, the so-called chain journey. MaaS makes tailor-made travel possible, so that the traveler’s needs are optimally met and in this way he or she can travel from door to door as quickly, sustainably or carefree as possible.

Different modes of transport

MaaS is all about bundling data from as many transport options as possible. That data is shown in apps that provide travelers with information about all transport options. For example: the shared bicycle, car, scooter, or the train, tram, or (water) taxi. But also rental concepts or even your own car or bicycle. And especially combinations of these transport options.


Arriva is carrying out the two MaaS pilots on behalf of the province of Limburg and the provinces of Groningen-Drenthe. For the Limburg assignment, there is also a focus on meeting the international travel needs of travelers. In the Netherlands, Germany and Belgium, the app will be linked to various forms of mobility on both sides of the border. The pilot for Groningen-Drenthe focuses on small-scale public transport with the hub taxi and target group transport with the wmo taxi.